Allowing users to quickly access social media pages from the website instantly broadens a brand’s reach and helps increase visibility and traffic.ĩ. Integrate all relevant social media platforms within your design. Social Media - Never miss an opportunity to leverage the power of social media. A site’s email capture forms should sync with the client’s email marketing system for seamless access and connection.Ĩ. Email Marketing - Yes, email marketing is still a thing - and a highly effective thing at that. These designated pages can keep your readers moving through your site and direct them to schedule an appointment, request a product demonstration, and even make a purchase.ħ. Conversion Optimized - Have a conversion-centric client? Implement tools for creating campaign landing pages into your design. Include a back-end Content Management System in the design so clients can post and edit content as needed.Ħ. Consistently publishing fresh, original content not only captivates your audience, it can deliver invaluable, long-term digital marketing momentum. Enabled CMS - We aren’t quite done with the power of the written word just yet. For the search engines, always include all important on-page SEO tags and elements, including schema and XML sitemaps.ĥ. Develop compelling, readable content for your followers.
SEO Savvy - Don’t underestimate the power of optimizing your site for both browsers and humans. The final design should include functionality to gauge key indicators such as traffic, goals, and conversions.Ĥ. Tracking Enabled - Analytics matter - it’s the best way to determine that your website is actually doing its job. Create an engaging, mobile-friendly design that your audience can access whenever they want, wherever they roam.ģ. Mobile Ready - Virtually everyone uses smart devices on a daily basis. You can use Pingdom or Pagespeed Insights by Google to check your website speed and see how you can improve.Ģ. Design sites with prompt loading times for all users on all devices (even the ones with slower Internet connections). Fast Loading - No one wants to wait (and wait and wait) for your site to load. Ready to put an actionable plan in place to redefine the new normal for 2018 sites? Here are nine non-negotiable standards (and two bonus tips) to implement on your site:ġ. It’s far better to refuse one client than to lose countless prospects who notice you have a knack for churning out poor product. If they insist on a cheap and crummy website? Don’t take on the project.
Rather than dilute design features, enlighten them on the many benefits offered by a highly-functioning website. Yes, some of your clients will express a bit of sticker shock. Every project you take on should have all necessary digital marketing functions to elevate both owner and user experience. Going forward, refuse to work on a design that isn’t multidimensional and fully-functional. No more static, one-dimensional tactics that render a site into a mere Powerpoint presentation (aka a static and boring data deluge). How? It often starts by treating must-have digital marketing features as “extras” when offering site packages to clients.ĭevelopers, 2018 is the year you up your game and raise the bar on acceptable industry standards. Developers themselves can also contribute to the slew of poorly-designed, ineffective sites plaguing the Internet. Of course, clients aren’t the only ones perpetuating bad websites. And trust your developer’s insight, talent, and experience as you navigate through the process to a final design that doesn’t just look great, but also achieves all of your critical online marketing goals. But the return is well worth the investment. Effective, intuitive website design is complicated. When it comes to promoting your brand, it’s important to remember that you ultimately get what you pay for. That is where the website magic truly begins.Ī client’s budget expectations can also play a major role in launching an inferior website. Your developer is or, at least should be working hard behind the scenes for you, creating a sophisticated infrastructure of both site and SEO functionality that must be developed and tested before going live. However, to optimize success, your site must provide more than compelling graphics. Yes, graphics are critical to the design process. To deliver digital results, a website must offer an engaging, dynamic user experience. The truth is, that’s not how website magic works.
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